CoShot — operated by AXERO PRIVATE LIMITED

5.1 Account Creation

You may register as one or more of: User, Studio Owner, Brand, or Influencer. Account creation requires a valid Indian mobile number and OTP verification. You agree to provide accurate, current, and complete information during registration and to keep it updated.

5.2 KYC

Studio Owners, Influencers, and Brands receiving payouts must complete KYC verification (PAN, GSTIN where applicable, masked Aadhaar, bank account proof, business proofs, selfie / liveness check). KYC submissions are reviewed within 7 business days. Where KYC is rejected, we will provide written reasons and permit re-submission within 15 days; a second rejection may be appealed to the Grievance Officer (Section 23).

5.3 Account Security

You are responsible for maintaining the confidentiality of your credentials and for all activities under your account. Notify us immediately at contact@coshot.com of any unauthorised access or suspected compromise.

5.4 One Account Per Identity

Each individual or entity may maintain only one account. Creating duplicate or fraudulent accounts is a material breach of this EULA and grounds for immediate termination.

7.1 Listing

Studio Owners list studios with accurate descriptions, photographs, equipment lists, hourly rates, taxes, cancellation terms, and house rules. Listing a studio does not guarantee bookings.

7.2 Booking and Price Lock

The booking total is calculated as (hourly rate × booked duration) plus Platform Fee plus applicable GST, less any discount. The price displayed at checkout is the binding price for that Booking and cannot be altered after the User initiates payment.

7.3 Payments

All payments are processed through Razorpay, an RBI-licensed Payment Aggregator. Accepted payment methods include credit/debit cards, UPI, wallets, and net banking. CoShot does not store card details, CVV, UPI PINs, or net-banking credentials; all payment data is handled by Razorpay in compliance with PCI-DSS standards.

7.4 Confirmation

A Booking is confirmed only when payment is successfully verified via Razorpay's HMAC-SHA256 signature verification. You will receive a booking confirmation in-app and by email or WhatsApp.

7.5 User Obligations

You shall arrive on time, comply with the studio's house rules, treat the premises with reasonable care, and vacate by the booked end time. You are liable for any damage caused to the studio during your booking.

7.6 Studio Owner Obligations

Studio Owners shall ensure the studio is available, clean, and in the condition described in the listing for the entire booked duration. If a Studio Owner fails to honour a confirmed Booking, the User is entitled to a full refund and the Studio Owner may face account penalties including suspension.

7.7 Cancellation and Refunds

If the Studio Owner cancels or fails to deliver, the User receives a 100% refund. If CoShot cancels in exceptional circumstances (safety concerns, fraud detection, force majeure), the User receives a full refund. Refunds are processed through Razorpay's refund API to the original payment method, and typically take 5–10 business days subject to your bank or payment provider.

8.1 Brand-Initiated Campaigns Only

In the current version of the Platform, only registered, KYC-verified Brands may list Campaigns. Influencers cannot create or self-list Campaigns; they may only apply to (or be approached for) Campaigns that Brands have created and that have passed CoShot's pre-publish verification under Section 8.2. Brands are solely responsible for the truthfulness, lawfulness, and accuracy of every detail in their Campaign brief, including (without limitation) deliverables, compensation, timelines, eligibility criteria, geographic scope, and any product or service claims. The verified Campaign brief, once accepted by an Influencer, forms the binding contract between the Brand and the Influencer for that Deal.

8.2 Campaign Verification Gate (Pre-Publish Review)

Every Campaign created by a Brand undergoes mandatory verification by CoShot before it goes live and becomes discoverable. Verification is a due-diligence measure under Rule 3(1)(b) of the Intermediary Rules and a quality-assurance step. CoShot's review covers:

• Completeness and clarity of the brief;
• Compliance with the ASCI Guidelines for Influencer Advertising in Digital Media (including all Addenda) and the Central Consumer Protection Authority’s Endorsements Guidelines;
• Compliance with this EULA’s prohibitions on unlawful, misleading, or deceptive content;
• Compliance with sectoral law (no advertisement of regulated goods or services in violation of law);
• Brand identity and KYC verification status;
• Consistency between the proposed Campaign and the Brand’s verified profile.

CoShot will complete verification within 3 business days of submission. CoShot may approve, reject, or request modifications, with written reasons; the Brand may resubmit. CoShot reserves the right, exercised in good faith and consistent with applicable law, to refuse to publish any Campaign that does not satisfy these criteria.

8.3 Managed-Marketplace Model — CoShot's Role in Campaigns

For the current version of the Platform, the influencer-marketing flow operates as a managed marketplace. This means that, once a Campaign is verified: (i) CoShot may surface and pitch the Campaign to potential Influencers, including by reference to public Instagram profile information (“Discovery”, described in Section 8.4); (ii) CoShot may communicate with prospective Influencers on behalf of the Brand, using CoShot's internal panel (“Outreach”, described in Section 8.5); and (iii) CoShot acts as the Brand's payment-collection and settlement agent for the Campaign (described in Section 8.9). The legal contract for each Deal is between the Brand (as principal) and the Influencer (as service provider); CoShot is not a party to that contract and does not assume the rights or obligations of either principal.

8.4 Discovery — Including via Instagram

CoShot identifies and shortlists potential Influencers using a combination of: (a) Influencers' CoShot profiles; (b) Influencer-connected Instagram analytics where the Influencer has authorised the connection (subject to Section 9 of the Privacy Policy); and (c) public Instagram profile information (such as public username, public follower count, public posts, public bio) used in a manner consistent with Meta Platform Terms and Instagram's Platform Policy. CoShot does not engage in unauthorised scraping of Instagram, automated bulk direct messaging, or any conduct that would violate Meta Platform Terms. All Discovery is initiated by an actively-engaged Brand User who has created a verified Campaign; CoShot does not perform speculative or general-purpose discovery in the absence of a live Campaign.

8.5 Outreach and Communication on Behalf of the Brand

By creating and submitting a Campaign on the Platform, the Brand expressly authorises CoShot — as a limited and revocable agent — to:

• Reach out to prospective Influencers identified through Discovery, using legitimate channels (the CoShot in-app panel, email, or other lawful messaging), identifying the Brand by name in every such communication;
• Share the verified Campaign brief and Brand-approved messaging with prospective Influencers;
• Negotiate Deal terms with Influencers strictly within the parameters of the verified brief (compensation ranges, deliverables, timelines, and disclosure requirements pre-approved by the Brand);
• Confirm a Deal on behalf of the Brand once an Influencer accepts terms within the brief’s parameters; and
• Facilitate communication between the Brand and the Influencer thereafter through CoShot’s panel.

This authorisation operates as a limited power of attorney for the specific purpose of executing the Brand's verified Campaign and is governed by Indian law including the Indian Contract Act, 1872. The Brand ratifies all communications and acts performed by CoShot within the parameters of the verified Campaign brief. CoShot is not authorised to bind the Brand beyond the brief; any deviation must be expressly approved by the Brand in writing (in-panel) before being communicated to an Influencer. By creating a Campaign, the Brand additionally represents and warrants that (i) it has full corporate authority to grant this agency authorisation; (ii) all information in the brief is true, accurate, and not misleading; (iii) the brief and the deliverables it requires comply with applicable law and the ASCI Guidelines; and (iv) the Brand will not contradict, undermine, or interfere with CoShot's authorised communications during active outreach, except by prospective written revocation in-panel. Revocation takes effect prospectively only and does not affect Deals already confirmed.

8.6 Influencer's Notice — CoShot's Role

To every Influencer: when you receive a communication from CoShot regarding a Campaign, please note: (a) CoShot is acting as the named Brand's authorised representative for that Campaign; (b) the Brand identified in the message is the principal and counterparty for any Deal that may form; (c) the contract that forms upon acceptance of a Deal is between you and the Brand, not between you and CoShot; (d) CoShot's role is limited to outreach, brief-bounded negotiation, payment-agency, and dispute facilitation; and (e) you may, at any time before accepting a Deal, request the Brand's KYC-verified identity from CoShot. Influencers are under no obligation to accept any Outreach and may decline at any time without giving reasons. CoShot is responsible for the manner of its communication; the Brand is responsible for the substance of the brief.

8.7 Application, Selection, and Deal Formation

Influencers may apply to verified Campaigns through the Platform, or may accept an Outreach pitched by CoShot on the Brand's behalf. A Deal is formed when (a) the Influencer accepts the Brand's terms (whether directly through the Platform or via CoShot's authorised agency under Section 8.5); and (b) Brand prepayment is received in CoShot's Settlement account under Section 8.9. The terms of the Deal are the verified brief, as amended by any agreed variations recorded in the panel, together with this EULA.

8.8 Deliverables and ASCI Compliance

Influencers shall deliver the agreed content within the specified timelines. Deliverables must comply with the verified Campaign brief, this EULA, and applicable advertising standards including the ASCI Guidelines and the Central Consumer Protection Authority's Endorsements Guidelines. All sponsored content must include appropriate disclosure labels (such as “Ad”, “Sponsored”, “Paid Partnership”, or equivalent platform-specific tools), prominently and upfront. Failure to disclose may result in withholding of payment, removal of the Influencer from the Platform, and account penalties. Brands are jointly accountable with the Influencer for ensuring ASCI-compliant disclosures appear on every piece of paid promotional content arising from a Deal.

8.9 Payment Flow — CoShot as the Brand's Payment Agent

For Campaigns in this version of the Platform, CoShot acts as the Brand's authorised payment-collection and settlement agent. The flow is:

• Pre-payment by Brand. On Deal confirmation, the Brand pre-pays the agreed compensation (plus Platform Fee and applicable taxes) to CoShot’s designated Settlement account through Razorpay.
• Funds held in trust. Funds are held in trust under Section 9.5 (segregated from CoShot’s operating accounts) for the benefit of the Influencer pending fulfilment, and are not the property of CoShot.
• Submission and approval. The Influencer submits deliverables through the Platform. The Brand has the time-window stated in the brief (default: 72 hours) to approve or request reasonable revisions. Silence beyond the window equals deemed approval.
• Cooling-off window. A 2-business-day cooling-off / dispute window applies after approval (or deemed approval).
• Release to Influencer. After the cooling-off window closes without dispute, CoShot releases the agreed amount, less Platform Fee and applicable TDS / GST, to the Influencer’s registered bank account within 15 business days.
• Refund to Brand. If the Influencer fails to deliver materially in accordance with the brief, the Brand may seek a full or partial refund through the dispute mechanism in Section 8.11.

CoShot's commission on each Campaign is between 10% and 25% (the specific rate is displayed at the time of Deal confirmation and locked for that Deal; the default rate is 20%).

8.10 Content Rights

Unless the Campaign brief expressly states otherwise, the Influencer grants the Brand a non-exclusive, royalty-free, worldwide licence for the campaign-specified usage period to use the deliverables for the campaign as briefed. The Influencer retains ownership of original creative material. Any expanded usage rights (paid-media amplification, perpetual licence, exclusive rights, or rights to derivative works) must be expressly stated in the brief and separately compensated.

8.11 Dispute Resolution (Campaigns)

Either party (Brand or Influencer) may raise a dispute through the Platform for reasons including deliverables not completed, payment not received, quality issues, fraud, brief mismatch, or barter not delivered. CoShot's Trust & Safety team reviews disputes and issues a first-level resolution decision with a target SLA of 72 hours. If unresolved, the matter escalates to a senior reviewer; for amounts below ₹5,000, the disputing party may treat the dispute as resolved in their favour after 7 calendar days of inaction; for amounts of ₹5,000 or more, either party may proceed to mediation under Section 19. The first-level Admin decision is not binding; either party may appeal within 15 days. Appeals for amounts above ₹10,000 are reviewed by an independent third-party mediator appointed by CoShot at CoShot's cost. Nothing in this Section limits either party's right to approach consumer dispute redressal forums under the Consumer Protection Act, 2019.

8.12 Preservation of Intermediary Status

The managed-marketplace functions described in this Section 8 (verification, Discovery, Outreach, payment-agency, and dispute facilitation) are value-added services layered on top of CoShot's marketplace platform and do not (and are not intended to) alter CoShot's status as an intermediary under Section 2(1)(w) of the Information Technology Act, 2000 in respect of (a) the hosting of User Content; (b) the operation of the studio booking marketplace; or (c) the operation of the Platform generally. CoShot exercises its agency role for Campaigns within Brand-conferred authority and does not initiate, select the recipient of, or modify the substance of the Brand's verified brief beyond what the Brand authorises in writing through the Platform.

9.1 Studio Owner Settlements

After Bookings are completed, CoShot processes Settlement (gross amount less Platform Fee and applicable taxes) within 15 business days of the end of each calendar month in which the Bookings were completed.

9.2 Influencer Settlements

After Campaign payments are finalised (post-cooling period), CoShot transfers Settlement amounts (less Platform Fee and applicable taxes) to the Influencer's registered bank account within 15 business days of finalisation.

9.3 Commission

Platform commissions are published on the Platform. Commission rates may not increase by more than 5 percentage points in any 12-month period, and any increase requires 30 days' prior notice and applies only to transactions initiated after the effective date of the change. Existing confirmed Bookings and Deals retain the commission rate in effect at the time of confirmation.

9.4 Tax Obligations

You are responsible for your own tax obligations. CoShot deducts TCS under Section 52 of the CGST Act where applicable, and TDS under Sections 194-O / 194-R of the Income-tax Act where applicable. GST is applied on bookings and Platform Fees as required by law. PAN and GST numbers may be required.

9.5 Settlement Funds Held in Trust

Booking and Campaign payments received by CoShot are held in trust for the benefit of the respective payees in a designated Settlement account maintained with a scheduled bank in India, segregated from CoShot's general operating accounts. These funds are not the property of CoShot and are held solely for the purpose of Settlement to the respective payees and applicable tax remittances. CoShot will not commingle Settlement funds with operating funds. Once monthly transaction throughput on the Platform exceeds ₹1,00,00,000 (Rupees One Crore), CoShot will transition Settlement funds to a formal third-party escrow arrangement compliant with the RBI Master Direction on Regulation of Payment Aggregators (15 September 2025), within 90 days of crossing the threshold.

10.1 Zero-Tolerance Policy

CoShot operates a zero-tolerance policy for objectionable content and abusive Users. We reserve the right (but are not obligated, except as required by law) to monitor, review, refuse, edit, remove, or take down any User Content at any time, with or without notice, where we determine in our reasonable discretion that the content violates this EULA, applicable law, or the rights of any person.

10.2 Prohibited Content

You shall not post, upload, share, transmit, link to, or otherwise make available on or through the Platform any content that:

• Is unlawful, defamatory, obscene, pornographic, indecent, paedophilic, invasive of another’s privacy, insulting on the basis of gender, racially or ethnically objectionable, or relating to or encouraging money laundering or gambling;
• Is harmful to children in any manner;
• Constitutes child sexual abuse material (“CSAM”), or non-consensual intimate imagery (“NCII”) of any person, or content morphed, deepfaked, or otherwise altered to depict a person in a sexual or compromising manner without their consent;
• Infringes any patent, trademark, copyright, or other proprietary right;
• Violates any law for the time being in force in India or in your jurisdiction;
• Deceives or misleads the addressee about the origin of the message, or knowingly and intentionally communicates information that is patently false or misleading;
• Impersonates another person;
• Threatens the unity, integrity, defence, security, or sovereignty of India, friendly relations with foreign States, or public order, or causes incitement to the commission of any cognisable offence, or prevents investigation of any offence, or is insulting to other nations;
• Contains software viruses, worms, trojan horses, or any other malicious code;
• Is patently false or misleading in nature, but may reasonably be perceived as a fact;
• Constitutes spam, deceptive marketing, or pyramid schemes;
• Constitutes harassment, hate speech, threats, intimidation, bullying, or stalking; or
• Violates any applicable advertising standard, including the ASCI Guidelines.

10.3 Method for Filtering Objectionable Content

CoShot maintains automated and manual systems to filter objectionable content from being posted to the Platform, including: keyword-based filters, image-classification systems for prohibited categories, rate-limiting and anti-spam controls, and human moderator review for flagged content. Content flagged by these systems is held for review before publication where feasible.

10.4 Mechanism to Report Offensive Content

Every piece of User Content visible on the Platform has a “Report” control adjacent to it (the flag icon ∨). Tapping or clicking it opens a report flow where you can identify the type of violation (NCII, CSAM, harassment, hate speech, IP infringement, spam, fraud, other). Reports are routed to our Trust & Safety team. We will:

• acknowledge every report within 24 hours;
• action NCII within an internal target of 2 hours (and in any case within the 24-hour statutory ceiling under Rule 3(2)(b) of the Intermediary Rules);
• action court / government takedown orders within an internal target of 3 hours (and in any case within the 36-hour statutory ceiling under Rule 3(1)(d) of the Intermediary Rules);
• action other categories of violating content within a target of 24 hours, and in any event within 36 hours for unlawful information; and
• resolve general grievances within 15 days in accordance with Rule 3(2) of the Intermediary Rules.

You may also email reports to contact@coshot.com with the subject “Report Content — CoShot”.

10.5 Ability to Block Abusive Users

Every User has an in-app “Block” control on every other User's profile and on every chat thread. Blocking immediately:

• Hides the blocked User’s profile, listings, messages, and Campaign applications from your view;
• Prevents the blocked User from messaging you or applying to your Campaigns;
• Is one-way (the blocked User is not notified of the block);
• Is reversible from Settings → Privacy → Blocked Users; and
• Is in addition to your right to report the User.

In addition, our Trust & Safety team may unilaterally suspend or permanently ban abusive Users from the Platform under Section 14.

10.6 No Obligation to Pre-Screen

While we operate the systems described above, we do not pre-screen all User Content and we do not undertake any obligation to do so beyond what is required by applicable law. CoShot disclaims liability for User Content posted by other Users, save and except for our obligations under Section 79 of the IT Act, the Intermediary Rules, and applicable law.

10.7 Sole Responsibility

You are solely responsible for the User Content you create, upload, post, transmit, or otherwise make available on the Platform, and for the consequences of doing so. You represent and warrant that you own or have all necessary rights, licences, consents, and permissions to publish that User Content and to grant CoShot the licence in Section 10.8.

10.8 Licence to AXERO

You retain ownership of your User Content. By making User Content available on the Platform, you grant AXERO a non-exclusive, worldwide, royalty-free, sub-licensable (only to our processors and infrastructure providers, and only for purposes of operating the Platform), revocable licence to host, store, reproduce, display, distribute, and transmit that User Content solely as necessary to operate, provide, and improve the Platform and to comply with law. This licence does not include the right to: (a) sell or commercially exploit your User Content outside the Platform; (b) use your User Content to train artificial-intelligence or machine-learning models; or (c) sub-license your User Content to any third party for any purpose unrelated to the Platform.

10.9 Licence Termination

The licence in Section 10.8 terminates when you delete the User Content or your account, except to the extent the User Content appears in: (a) confirmed Booking records, (b) completed Campaign records, or (c) published reviews — where it is retained solely for record-keeping, audit, regulatory, and historical-display purposes. This exception does not permit AXERO to use your User Content for marketing or any purpose beyond historical record display.

14.1 Suspension or Termination by CoShot — With Notice

We may suspend or terminate your account with at least 7 days' prior written notice (stating the reason) if (a) you breach this EULA; (b) your account is flagged for suspicious activity following investigation; (c) you fail to complete KYC within the required timeframe; or (d) you receive repeated verified complaints.

14.2 Immediate Suspension — Without Prior Notice

We may suspend your account immediately, without prior notice, only in cases of (a) credible evidence of fraud; (b) illegal activity; (c) imminent safety risk to other Users; or (d) court or government order. We will notify you of the suspension and reasons within 24 hours of the action.

14.3 Appeal

You may appeal any suspension or termination within 15 days by writing to the Grievance Officer. The Grievance Officer will decide the appeal within 15 business days. During the appeal period for non-fraud suspensions, CoShot will continue to process pending Settlements owed to you.

14.4 Termination by You

You may terminate your account at any time through Settings ∨ Delete Account or by writing to contact@coshot.com. Termination does not release you from obligations incurred before termination, including pending payments or active Bookings / Campaigns.

14.5 Effect of Account Deletion

Upon approval of an account-deletion request: (a) your account is deactivated and your profile is removed from public display; (b) personal data not subject to mandatory legal retention is irreversibly deleted or anonymised within 30 days (production) and 35 days (backups); (c) data subject to legal retention requirements (KYC: 5 years post-relationship; financial records: 8 years) is retained only for the mandated period and then deleted; (d) your phone number is freed for re-registration after deletion; and (e) any User Content appearing in confirmed Booking or Campaign records is anonymised (your name replaced with “Deleted User”) but the transaction record is retained for audit purposes.

14.6 Effect of Termination — Generally

Upon termination: (a) your access to the Platform ceases immediately; (b) any pending Bookings or Campaign obligations must be fulfilled or cancelled; (c) outstanding Settlements are processed within 30 business days; and (d) Sections 7.7 (Refunds), 9 (Settlement), 10.8 (Content Licence), 13 (IP), 15 (Limitation of Liability), 16 (Indemnification), 17 (Disclaimers), 19 (Dispute Resolution), and 22 (Governing Law) survive termination.

16.1 By You

You agree to indemnify, defend, and hold harmless AXERO , its directors, officers, employees, and agents from and against any claim, damage, loss, liability, or reasonable expense (including reasonable legal fees) arising from or related to: (a) your User Content; (b) your breach of this EULA; (c) your violation of any applicable law; or (d) any dispute between you and another User. Your aggregate indemnity liability under this Section is capped at the greater of (i) the total Platform Fees you paid in the 12 months preceding the claim or (ii) ₹50,000 (Rupees Fifty Thousand).

16.2 By AXERO

AXERO shall indemnify, defend, and hold harmless each User from and against any claim, damage, loss, liability, or reasonable expense (including reasonable legal fees) arising out of: (a) AXERO's negligence or wilful misconduct in operating the Platform; (b) AXERO's breach of this EULA; (c) AXERO's breach of its obligations under the Privacy Policy; or (d) any misprocessing of payments or Settlements caused by Platform errors.

16.3 Procedures

The indemnified party shall (a) promptly notify the indemnifying party of any claim; (b) cooperate reasonably in the defence; and (c) not settle any claim without the indemnifying party's prior written consent (not to be unreasonably withheld). The indemnifying party has the right to control the defence.

19.1 Internal Grievance Mechanism

Any complaint or dispute must first be raised through the Platform's grievance mechanism by writing to the Grievance Officer (Section 23). Complaints are acknowledged within 24 hours and resolved within 30 days. For time-sensitive booking disputes (within 48 hours of slot start), CoShot will use commercially reasonable efforts to resolve within 24 hours.

19.2 Mediation

If the internal grievance mechanism does not resolve the dispute within 30 days, either party may refer the dispute to mediation under the Mediation Act, 2023, conducted online or at Jodhpur, with one mediator agreed mutually or appointed by an authorised mediation service provider.

19.3 Arbitration

If mediation fails or is declined, any unresolved dispute shall be referred to and finally resolved by arbitration under the Arbitration and Conciliation Act, 1996, by a sole arbitrator. The seat and venue of arbitration is Jodhpur, Rajasthan, India. The language is English. The arbitral award is final and binding.

19.4 Consumer Forum Access

Nothing in this Section limits either party's right to approach the consumer dispute redressal forums established under the Consumer Protection Act, 2019, the National Consumer Helpline, or any other forum of competent jurisdiction. The arbitration clause does not limit your statutory right to approach consumer forums.

19.5 Interim Relief

Either party may seek interim relief from the courts at Jodhpur to protect its rights pending arbitration.

24.1 Non-Material Changes

We may modify non-material provisions of this EULA (formatting, clarifications, processor name updates) with at least 15 days' prior notice via email or in-app notification. Continued use after the effective date constitutes acceptance.

24.2 Material Changes

Changes to commission rates or fee structures (Section 9.3); intellectual-property licensing scope (Section 10.8); limitation of liability or indemnification (Sections 15, 16); dispute resolution or arbitration (Section 19); or governing law (Section 20) require your explicit, affirmative consent through a click-to-accept mechanism. Material changes are communicated at least 30 days in advance. If you do not consent, the prior version of this EULA continues to govern your account, and you may continue using the Platform under the prior terms for a period of 60 days, during which you may terminate your account with full processing of all pending Settlements.

24.3 Right to Exit on Material Change

If you do not consent to a material change, you may terminate your account within 60 days of receiving notice. CoShot will process all pending Settlements within 30 business days of your termination request. No early-termination fees apply.